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August 15, 1980     Jewish News
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August 15, 1980

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_.6---_ UJF--ATUgust 15, 1980 ' ' i Israel's International TV- Programs and Problems Production Chief of the Foreign Lan- television center without a formal media Israel's educational television at work. Program director Linda Mische a South African immigrant, sits between two colleagues during a video taping(World Zionist Press ,Service photo by Abraham Amidor.) popular live TV magazine for the whole family, "This Is It." Facilities at the television center are satisfactory. The cameras are vintage black and white, but, in fact, most of the television sets in private homes and all the receivers in the schools are black and white too. Most programs are conceived, produced and taped in the studios, though some spots and segments are bought outside. There is an advisory board for each educational department, too, usually consisting of top academics in each field, an Inspector from the Ministry of Education and at least one experienced classroom teacher. According t0/ Estelle Friedman BY ABRAHAM AAMIDOR Soap, Quincy and an obvious adaptation of an American prize money show were the most popular night time programs on Israel television in 1980, but it is from the Instructional Television Center near Tel Aviv University that over half of Israel's total video output is broadcast, nearly 44 hours a week, mornings and afternoons. With more than 200 em- plnyees, a large budget from the Ministry "of Education and two complete studios the television center produces over 300 new programs a year. Daytime love triangles are out and Pythagorean are in, as well as foreign language instruction, Judaism and Israeli history, science and maths, and even a Home Furnishings, BREAKTHROUGH DOWN FINANCE 6 MONTHS carpet, bedding ...... }urchases oval Take home any merchandise and pay nothing down. That's right, no down payment AND absolutely no finance charge until December*. You get a six- month, interest-free bonanza with the purchase of any furniture, carpeting, bedding and accessories. A FINANCE CHARGE will be/reposed, computed by applying o periodic rote of I ' % per month (18% ANNUAL PERCENTAGE RATE) to the overage daily balance of such purchases(s), including tnsuron(I charges, if insurance is elected, except thor no FINANCE CHARGE will be imposed if the total amount of such purchasers) Is paid during the 6 billing cycles following such purchoso(s). The overage daily blonce Is the actual amounts outstanding on each day of the billing cycle, divided by the number of days In the billing cycle. " With approved credit, of course "" Does not apply towards appliances SI114 Vo. geash ,Dolly 10 em te 14 pew   4111 lf/. AwBury k, hlly 1 :l no4m te q)4O pro, 9eturlkmy lO Im fo 4k410 pro. guages Department, "one of the highest priorities goes to pre-school and kinder- garten age. Research has shown that the medium of TV has been very successful with children of this age group. Also, disadvantaged children tend to watch TV more, so they are a prime target." One such pre-school program is h4a Pitom {What's Up) a live action show with its own muppet style super star, Kish- kashta, and such dramatized educational content as teaching how bread is baked or how time is told. Taped at the center in one day under a tight shooting schedule, each episode actually takes up to two weeks to develop from concept to "VTR," or video tape recording day. According to Linda Mischel, a young South Aftican immigrant and the Direc- tor of Ma Pitom, the genesis of any episode is a concept meeting between a script writer, producer ad educational adviser. As to VTR day, "We must go in at a specific time and get out at a specific time," says Ms. Mischel. "I feel really relaxed after a taping-it's really cathar- tic, like conducting a symphony and hav- ing everybody doing everything right." The director actually sits in the picture control room during the tapmg, l'lle Lan- guage of the day is Hebrew but all tech- ni_cal and media terms are inEnglish. Ms. Mischel began at the Instructional Television Center in 1968 in an English language program while she was a fresh- man student at Tel Aviv University. "They were looking for an Anglo-Saxon actor," she explains, " and it gave me my first involvement on the floor." After various jobs connected with production, Ms. Mischel got her first Hebrew production only in 1979. "I was nervous," she says npw. "I had to read 10 pages of Hebrew script the first day." She sees no discrimination against women at the Instructional Television Center. Indeed, about one half of the directors and over half of the producers are female. Yet, she says, "there are al- most no women in technical skills, as set designers, sound men, cameramen, or as technical directors. All the females who are working in technical skills are Russian immigrants. But," she adds," the women directors in this building have not proved that they can stand the pressure of a live 40 minute broadcast. The men get these jobs." Bias'NofMen have simply proved themselves under pressure." Estelle Friedman is another woman who has moved into a top position at the II PEOPLE00RUG background. Says Ms. Friedman, a former English teacher, "an Inspector was observing my class and she recommended me as a 'studio teacher.' In the older days we wrote our own scripts and taught lessons on the air. There were three studio teachers for English. I also wrote sup- porting materials and helped train the other teachers. After a number of years I was asked to become head of a production team, then a Department Chief. "But," admits Ms. Friedman, "we would not hire anyone today in produc- tion unless he or she had a degree in Film and Video or at least Communication." Jerry Hyman, a 37 year old immigrant from the United States, is one of the regular actors in instructional television programs though he holds an M.A. in Guidance and Counseling and he works two days a week in the Israeli school system in this capacity. Jerry began acting in Israel in 1963 when he found his way from a Kibbutz ulpan to a job call at Haifa Municipal Theater. He began in an English speaking role but after three months he Was switched to a Hebrew speaking role. He returned to the United States to complete his degree programs and he also studied at the Neighborhood Playhouse School of Theater in New York. He made Aliya to Israel sometime after that. H e says that children recognize him on the street, but only in the summer months when his most popular series is broadcast in re-run. "By autumn they don't knoW me anymore," he laughs. Child {Continued from page 1) mateiy want is a family to adopt him." The youngster is beginning to identify with his Jewish heritage, a sense of wealth he may never had known if he had not been placed in a Jewish home. If he becomes a ward of the state there is no way to assure that the family who takes him in will be Jewish. As Newstein explained, "There are over 3,000 Jewish families in the ares I feel confident that there is a family who need him as much as he need theme" Newstein said he will be happy to talk with any family willing to share their lives with the six-year-old waif. "It's an ideal time to demonstrate that Jews care for one another. Taking this child in will be a liftime Mitzvah. 32 TIDEWATER $TOnS TO SERVE log I II . _ __ I i .a/om anof/ana ooa. 7](ay  /a.e i.,'z opportuni/y to w/s/ yo. a app] new year anor/o //fanA( a/f ou r newAz'eno(or /Ae xuppor/ we lfaoe ce/oeo( o ,4/p /t 5 7 4 /,  ,,,.4,o,,,g a 40% o//,,[ " 0,7 alpc.'/o.. )/ /o.4/p go. Cn/isl;: /eaae orofer 3 wees l'n aooance 1 lg W. Little Creek Road 489-3247 gueora'a Za/om ov2fman